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How Misfit Brewing Co. plans to make good beer and reduce water pollution

Auckland-based Misfit Brewing Co. is a new social enterprise brewery aiming to address New Zealand's polluted waterways.

How Misfit Brewing Co. plans to make good beer and reduce water pollution

Nov 7, 2018 Bars

Auckland-based Misfit Brewing Co. is a new social enterprise brewery aiming to address New Zealand’s polluted waterways.

Brendan Devoy first started home-brewing beer while he was studying at Auckland University. Uni wasn’t going well – he’d failed to get into second-year law and was treading water trying to grapple with marketing and commerce concepts like macro and microeconomics, without a clue. But applying some of the case studies from his lectures – like one on socially conscious company Toms Shoes – to building an ethical brewery was, he says, the thing that got him through to the end of his degree.

Now graduated, Devoy has launched Misfit Brewing Co., a social enterprise which will use its profits to help restore clean drinking water in the Pacific (where many people still don’t have access to a clean, safe supply). Closer to home, he hopes to help improve the quality of New Zealand’s waterways which are tragically polluted. He’ll do this by supporting charities like Million Metres who plan to plant one million metres of trees along stream and river banks to reduce toxic runoff and cool the water so aquatic organisms can survive. He has big plans to team up with the likes of Oxfam, saying their approach to philanthropy really resonated with him.

Recently, Devoy has been contract brewing from Kumeu’s Hallertau , absorbing as much professional knowledge as he can from the experienced brewers there. He’s made two beers – a pilsner and a New Zealand IPA – which will soon be available at restaurants and bars across Auckland city. There’s a view to having them stocked across the country later down the track, so keep your eyes peeled for his minimally branded bottles and a third style, a white IPA, which drops early next year.

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