Sep 11, 2025 Drinks
Mark your calendars, people! From 22-28 September, Negroni Week returns, inviting cocktail enthusiasts across New Zealand to raise a glass for a truly worthwhile cause. This global charity initiative, led by Campari New Zealand in collaboration with Slow Food International, is more than just a celebration of an iconic Italian cocktail; it’s a dedicated effort to support vital charitable projects worldwide, one Negroni at a time.
At the very core of this beloved event is, of course, Campari. The vibrant red bittersweet liqueur is a vital ingredient in the classic Negroni, and Negroni Week 2025 serves as a powerful reminder that there is no Negroni without Campari. This seven-day celebration offers a prime opportunity to deepen appreciation for Campari’s essential role, reinforcing its brand equity and ensuring it remains top of mind for both consumers and bartenders as they craft and enjoy this timeless drink.
This year, Campari New Zealand is committed to making it easier than ever for New Zealanders to participate. A key highlight of Negroni Week 2025 will be the launch of an interactive digital map. Powered by Google Maps, this will showcase all participating bars and restaurants across Aotearoa. This map is designed to make it easier than ever for you to explore new venues and revisit old favourites, all while supporting the cause.
By making it simple to find participating venues, Negroni Week 2025 aims to inspire more people to experience the unique allure of this delicious drink. Whether you’re a long-time Negroni aficionado or curious to try one for the first time, this is the perfect opportunity.
Bartenders will be re-engaged with a dedicated communication plan, ensuring they are equipped to educate patrons on the rich history and perfect balance that Campari brings to every Negroni. In partnership with Slow Food International, proceeds raised during Negroni Week will support locally relevant projects, aligned with the geographical reach of participating venues.
So, get ready to explore, sip, and contribute. Discover the perfect Negroni just around the corner with the digital map and join Campari Group in making Negroni Week 2025 a resounding success for charity, for community, and for the enduring legacy of a truly iconic cocktail.
https://www.instagram.com/camparinz/
https://www.negroniweek.com/
