See the person, share the road - sponsored
Research shows that some motorists feel negatively towards people who cycle on the roads. They perceive them to be a nuisance on the road or an unnecessary intrusion on their space. They can also disassociate themselves from cyclists and don’t identify with them as a group. This is particularly dangerous because it can be used to justify bad behaviour.
The NZ Transport Agency have developed a campaign Metro is proud to share, designed to personalise and humanise individual cyclists. The message we’re supporting? See the person, share the road. Mums, dads, uncles, aunties, daughters, sons – cyclists make up the diverse fabric of our community, and they have a right to share the road safely.
Open Streets K’Rd 2016 – a one-day, car-free festival on K’Rd – brought together a diverse range of cyclists who we got to know through a series of interviews. Read their stories on the Metro Facebook page, and perhaps you’ll think differently about cyclists in your community.