We're bringing Nudie Jeans to Auckland City Limits!

All good ideas seem to come from Sweden. Denim label Nudie Jeans started there in 2001, and has since expanded across the world, changing the way people think about a pair of jeans in the process.

Nudie Jeans believe that denim has the ability to age beautifully; they don’t believe throwaway and jeans are words that belong together. Instead, it’s all about looking after things, breaking your jeans in, creating your own look and mending them in your own way.

We couldn’t be more excited about bringing them to Auckland City Limits with FQ and Lincoln University. We are creating a pop-up Nudie Jeans repair station right in the heart of the music festival, showcasing sustainability at its coolest and what that means for the planet. Drop by and get your Nudie Jeans repaired, grab a free denim tote bag and learn more about how we can future-proof the planet from Lincoln University.

WIN!

Instagram your best Nudie Jeans repair station pic at Auckland City Limits and be in to win Nudie Jeans and a limited edition screen-printed tee for you and your best friend! Tag @LincolnUniNZ and @nudiejeans #LUgeneration.